FRESH START UNIVERSITY
Google Marketing
Google SEO
When someone types in a search word, Google will search the content of your website to determine how relevant your website is based on whether your content mentions the word that is being searched. Based on that, Google will list your website in order of relevance.
​
We suggest some of these EASY changes for your website…
-
Update your website with keywords that consumers search for.
-
Edit and update the existing content on your website frequently – old content is considered “stale” and less relevant by Google, but Google will view simple updates to the content on your website as “new” and more relevant.
-
Change the date of your blog posts to a more recent date. Even if the content is not changed, Google will always display blogs/articles that are more current to be sure they are relevant to today’s search words.
-
Work with a marketing agency that can help with your website content – it is MONEY WELL SPENT.
Google My Business
Google My Business is a FREE and easy-to-use tool for businesses and organizations to manage their online presence across Google Search and Google Maps.
​
Register your firm with Google My Business to ensure your name appears when consumers type "attorneys near me" into their Google Maps. Just imagine all the business you miss out on if you have not claimed your business listing!
​
Benefits of Google My Business:
​
​
-
Free and easy to claim your business and update with your address, hours, services, photos, and more. Manage the information found when your business is searched on Google.
-
Interact with customers by reading and responding to reviews.
-
Expand your presence with insight on how customers searched for your business, how many called your business, and track the performance of your campaigns.
Visit Google My Business Help for the steps to claim your business listing.
Online Advertising
Online advertising allows you to show your ads to the people who are likely to be interested in your products and services while filtering out folks who are not. If managed correctly, online ads can deliver strong ROI, helping you grow your business and stand out from your competition.
To get the most out of your online advertising dollars we recommend you...
​
-
Work with a marketing agency or consultant that can help set-up and manage your online ads.
-
Use Google Ads to target qualified, in-market prospects within your budget.
-
Use Google My Business to help search engines locally index your law firm.
-
See our Sample Google Ad and Sample Landing Page.
Visit Google Ads Help for more information.